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Journalism and PR : News Media and Public Relations in the Digital Age.

By: Contributor(s): Material type: TextSeries: Publisher: London : I. B. Tauris & Company, Limited, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (152 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780857725653
Subject(s): Genre/Form: DDC classification:
  • 302.23
Online resources:
Contents:
Intro -- Editorial -- Title Page -- Copyright Page -- Table of Contents -- Executive Summary -- Acknowledgements -- Notes on the Text -- Introduction -- 1. Public Relations: A Brief Selective History -- PR as social democracy -- The PR executive as the reporter's friend -- The PR executive as stunt man -- The PR executive as counsellor -- The rise of the flack -- The better, the worse -- In sum -- 2. Corporate PR -- Transparency engenders truth -- Escaping from journalism -- The corridors of influence -- Doing good -- The royals -- In sum -- 3. Political Communications -- The heritage -- Journalism dumbs down, and up -- Clearing the decks for a new era -- In sum -- 4. How it's Done: the Internet as a Mechanism for a Changed Relationship between PR and Journalism -- Pressure, power, and the new PR -- Making a success of online journalism -- The impact of the internet on public relations -- The emergence of brand journalism and recreational journalism -- Are search and online reputation taking over? -- In sum -- 5. PR Elsewhere -- China -- Russia -- France -- In sum -- 6. Conclusions and Recommendations -- Appendix: List of Interviewees (Who Agreed to be Named) -- Notes -- References.
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Intro -- Editorial -- Title Page -- Copyright Page -- Table of Contents -- Executive Summary -- Acknowledgements -- Notes on the Text -- Introduction -- 1. Public Relations: A Brief Selective History -- PR as social democracy -- The PR executive as the reporter's friend -- The PR executive as stunt man -- The PR executive as counsellor -- The rise of the flack -- The better, the worse -- In sum -- 2. Corporate PR -- Transparency engenders truth -- Escaping from journalism -- The corridors of influence -- Doing good -- The royals -- In sum -- 3. Political Communications -- The heritage -- Journalism dumbs down, and up -- Clearing the decks for a new era -- In sum -- 4. How it's Done: the Internet as a Mechanism for a Changed Relationship between PR and Journalism -- Pressure, power, and the new PR -- Making a success of online journalism -- The impact of the internet on public relations -- The emergence of brand journalism and recreational journalism -- Are search and online reputation taking over? -- In sum -- 5. PR Elsewhere -- China -- Russia -- France -- In sum -- 6. Conclusions and Recommendations -- Appendix: List of Interviewees (Who Agreed to be Named) -- Notes -- References.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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