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The Unmanageable Consumer (Second Edition).

By: Contributor(s): Material type: TextPublisher: London : SAGE Publications, 2020Copyright date: ©2020Edition: 2nd edDescription: 1 online resource (229 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781847878328
Genre/Form: DDC classification:
  • 381.3
Online resources:
Contents:
Cover -- Contents -- Acknowledgements -- Preface to the Second Edition -- Introduction: The Faces of the Consumer -- Chapter 1 - The Emergence of Contemporary Consumerism -- Chapter 2 - The Consumer as Chooser -- Chapter 3 - The Consumer as Communicator -- Chapter 4 - The Consumer as Explorer -- Chapter 5 - The Consumer as Identity-Seeker -- Chapter 6 - The Consumer: Hedonist or Artist? -- Chapter 7 - The Consumer as Victim -- Chapter 8 - The Consumer as Rebel -- Chapter 9 - The Consumer as Activist -- Chapter 10 - The Consumer as Citizen -- Chapter 11 - The Unmanageable Consumer -- References -- Index.
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Cover -- Contents -- Acknowledgements -- Preface to the Second Edition -- Introduction: The Faces of the Consumer -- Chapter 1 - The Emergence of Contemporary Consumerism -- Chapter 2 - The Consumer as Chooser -- Chapter 3 - The Consumer as Communicator -- Chapter 4 - The Consumer as Explorer -- Chapter 5 - The Consumer as Identity-Seeker -- Chapter 6 - The Consumer: Hedonist or Artist? -- Chapter 7 - The Consumer as Victim -- Chapter 8 - The Consumer as Rebel -- Chapter 9 - The Consumer as Activist -- Chapter 10 - The Consumer as Citizen -- Chapter 11 - The Unmanageable Consumer -- References -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Licensed e-book