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Understanding Hallyu : The Korean Wave Through Literature, Webtoon, and Mukbang.

By: Material type: TextPublisher: Oxford : Taylor & Francis Group, 2020Copyright date: ©2021Edition: 1st edDescription: 1 online resource (109 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781000329254
Subject(s): Genre/Form: DDC classification:
  • 302.23095195
Online resources:
Contents:
Cover -- Half Title -- Endorsement -- Title Page -- Copyright Page -- Table of contents -- Acknowledgments -- Introduction -- Korean media and the Korean Wave: how and why has Korean popular culture reached the globe? -- Narratological approach to Korean literature, webtoon, and mukbang video -- Chapter summary -- Notes -- Bibliography -- 1 Korean literature wave: Transcultural and transnational reading of The Vegetarian and Bad Friend -- The Vegetarian: eco-feminism, unnatural narrative, and unreadable mind -- Bad Friend: visual invitation to painful memories -- Notes -- Bibliography -- 2 Korean webtoon wave: Narratological, technological, and medial innovations of Korean digital comics -- Webtoon 101: the art of transmedia storytelling -- Dr. P Series: consumption of unreadable minds and ugly feelings -- Encountered: digital narrative and embodied and experiential reading -- Notes -- Bibliography -- 3 Korean mukbang wave: Making sense of eating and broadcasting and its techno-mediated narrative environment -- Korea as a cultural site for mukbang and mukbang's global spread -- Case study: BJ Changhyun, "Roulette Mission Mukbang" -- Understanding digital media's new dynamics between author/producer/entertainer and reader/consumer/fan -- Notes -- Bibliography -- Index.
Summary: This book sheds light on the aspects of the Korean Wave and Korean media products less discussed -- Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds.
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Cover -- Half Title -- Endorsement -- Title Page -- Copyright Page -- Table of contents -- Acknowledgments -- Introduction -- Korean media and the Korean Wave: how and why has Korean popular culture reached the globe? -- Narratological approach to Korean literature, webtoon, and mukbang video -- Chapter summary -- Notes -- Bibliography -- 1 Korean literature wave: Transcultural and transnational reading of The Vegetarian and Bad Friend -- The Vegetarian: eco-feminism, unnatural narrative, and unreadable mind -- Bad Friend: visual invitation to painful memories -- Notes -- Bibliography -- 2 Korean webtoon wave: Narratological, technological, and medial innovations of Korean digital comics -- Webtoon 101: the art of transmedia storytelling -- Dr. P Series: consumption of unreadable minds and ugly feelings -- Encountered: digital narrative and embodied and experiential reading -- Notes -- Bibliography -- 3 Korean mukbang wave: Making sense of eating and broadcasting and its techno-mediated narrative environment -- Korea as a cultural site for mukbang and mukbang's global spread -- Case study: BJ Changhyun, "Roulette Mission Mukbang" -- Understanding digital media's new dynamics between author/producer/entertainer and reader/consumer/fan -- Notes -- Bibliography -- Index.

This book sheds light on the aspects of the Korean Wave and Korean media products less discussed -- Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Licensed e-book