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Graphic Encounters : Comics and the Sponsorship of Multimodal Literacy.

By: Material type: TextPublisher: New York : Bloomsbury Academic & Professional, 2013Copyright date: ©2013Edition: 1st edDescription: 1 online resource (239 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780826444240
Subject(s): Genre/Form: DDC classification:
  • 371.33
Online resources:
Contents:
Cover -- HalfTitle -- Title -- Copyright -- Contents -- Acknowledgments -- CHAPTER ONE Introduction -- Comics as multimodal texts/reading comics as multimodal literacy -- Thinking about comics as multimodal texts in practice: Polly and the Pirates -- Comics and literacy sponsorship -- The making of true believers: Marvel Comics as a sponsor of multimodal literacy -- The complex case of comics and the sponsorship of multimodal literacy -- CHAPTER TWO Secret origins of literacy sponsorship -- Comic books: The early years -- On the threshold of greatness: The coming of Superman -- "Champion of the oppressed": Sponsoring worldview through multimodal literacy -- In with the new, in with the old: The relaunch of Action Comics -- CHAPTER THREE To blend in or stand out: Publishers' responses to "A National Disgrace" and the comics panic of the early 1940 -- "A National Disgrace": The first comics panic -- "Standards of wholesome entertainment": DC reacts -- "Truth is Stranger and a Thousand Times More Interesting than Fiction!": The Parents' Institute, educational comics, and mul -- CHAPTER FOUR More at stake: EC, vampires, and the sponsorship of critical literacy -- Crime Does Not Pay: "A Completely New Kind of Magazine" -- "Horror in the Nursery": the second comics panic -- Beware all monsters: The coming of the code -- The horror of comics as sponsors of literacy -- Terrorizing American culture: The pre-code vampire -- Coda: The Vault-Keeper speaks -- CHAPTER FIVE Oral Roberts discovers comics and Archie goes to church: Sponsoring multimodal literacy through religious comics -- In the beginning: Picture stories from the Bible and Topix -- Reach out and be healed: Oral Roberts' true stories -- Evangelizing in four colors: Archie meets Spire -- CHAPTER SIX Teaming up for literacy: Spider-Man, The Electric Company, and cross-media literacy sponsorship.
We're gonna give you the power: The Electric Company -- Make mine marvel!: Marvel Comics -- Teaming up for literacy -- Beware of The Spoiler: Spider-Man's adventures on The Electric Company -- Easy Reader says, "This comic book is easy to read!": Spidey Super Stories -- Conclusion -- CHAPTER SEVEN Libraries and the sponsorship of literacy through comics -- "Thrown like garbage on the beach of our time": Librarians respond to comic books in the 1940s and early 1950s -- Calling all reluctant readers -- From comic books to graphic novels -- Coda -- Works Cited -- Index.
Summary: With the recent explosion of activity and discussion surrounding comics, it seems timely to examine how we might think about the multiple ways in which comics are read and consumed. Graphic Encounters moves beyond seeing the reading of comics as a debased or simplified word-based literacy. Dale Jacobs argues compellingly that we should consider comics as multimodal texts in which meaning is created through linguistic, visual, audio, gestural, and spatial realms in order to achieve effects and meanings that would not be possible in either a strictly print or strictly visual text. Jacobs advances two key ideas: one, that reading comics involves a complex, multimodal literacy and, two, that by studying how comics are used to sponsor multimodal literacy, we can engage more deeply with the ways students encounter and use these and other multimodal texts. Looking at the history of how comics have been used (by churches, schools, and libraries among others) will help us, as literacy teachers, best use that knowledge within our curricula, even as we act as sponsors ourselves.
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Cover -- HalfTitle -- Title -- Copyright -- Contents -- Acknowledgments -- CHAPTER ONE Introduction -- Comics as multimodal texts/reading comics as multimodal literacy -- Thinking about comics as multimodal texts in practice: Polly and the Pirates -- Comics and literacy sponsorship -- The making of true believers: Marvel Comics as a sponsor of multimodal literacy -- The complex case of comics and the sponsorship of multimodal literacy -- CHAPTER TWO Secret origins of literacy sponsorship -- Comic books: The early years -- On the threshold of greatness: The coming of Superman -- "Champion of the oppressed": Sponsoring worldview through multimodal literacy -- In with the new, in with the old: The relaunch of Action Comics -- CHAPTER THREE To blend in or stand out: Publishers' responses to "A National Disgrace" and the comics panic of the early 1940 -- "A National Disgrace": The first comics panic -- "Standards of wholesome entertainment": DC reacts -- "Truth is Stranger and a Thousand Times More Interesting than Fiction!": The Parents' Institute, educational comics, and mul -- CHAPTER FOUR More at stake: EC, vampires, and the sponsorship of critical literacy -- Crime Does Not Pay: "A Completely New Kind of Magazine" -- "Horror in the Nursery": the second comics panic -- Beware all monsters: The coming of the code -- The horror of comics as sponsors of literacy -- Terrorizing American culture: The pre-code vampire -- Coda: The Vault-Keeper speaks -- CHAPTER FIVE Oral Roberts discovers comics and Archie goes to church: Sponsoring multimodal literacy through religious comics -- In the beginning: Picture stories from the Bible and Topix -- Reach out and be healed: Oral Roberts' true stories -- Evangelizing in four colors: Archie meets Spire -- CHAPTER SIX Teaming up for literacy: Spider-Man, The Electric Company, and cross-media literacy sponsorship.

We're gonna give you the power: The Electric Company -- Make mine marvel!: Marvel Comics -- Teaming up for literacy -- Beware of The Spoiler: Spider-Man's adventures on The Electric Company -- Easy Reader says, "This comic book is easy to read!": Spidey Super Stories -- Conclusion -- CHAPTER SEVEN Libraries and the sponsorship of literacy through comics -- "Thrown like garbage on the beach of our time": Librarians respond to comic books in the 1940s and early 1950s -- Calling all reluctant readers -- From comic books to graphic novels -- Coda -- Works Cited -- Index.

With the recent explosion of activity and discussion surrounding comics, it seems timely to examine how we might think about the multiple ways in which comics are read and consumed. Graphic Encounters moves beyond seeing the reading of comics as a debased or simplified word-based literacy. Dale Jacobs argues compellingly that we should consider comics as multimodal texts in which meaning is created through linguistic, visual, audio, gestural, and spatial realms in order to achieve effects and meanings that would not be possible in either a strictly print or strictly visual text. Jacobs advances two key ideas: one, that reading comics involves a complex, multimodal literacy and, two, that by studying how comics are used to sponsor multimodal literacy, we can engage more deeply with the ways students encounter and use these and other multimodal texts. Looking at the history of how comics have been used (by churches, schools, and libraries among others) will help us, as literacy teachers, best use that knowledge within our curricula, even as we act as sponsors ourselves.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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