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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.

By: Material type: TextLanguage: English Publisher: New York : HarperBusiness, an imprint of HarperCollinsPublishers, 2014Edition: 3. edDescription: 273 s ill. 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780062292988
  • 0062292986
Subject(s): DDC classification:
  • 658.8 23/swe
Contents:
Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion
Summary: Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bok Orkanenbiblioteket 600-699 658.8 moo EJ HEMLÅN 320429679X
Bok Orkanenbiblioteket 600-699 658.8 moo Available 3204296806
Total holds: 0

Includes index

Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers