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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.

Av: Materialtyp: TextSpråk: Engelska Utgivningsuppgift: New York : HarperBusiness, an imprint of HarperCollinsPublishers, 2014Utgåva: 3. edBeskrivning: 273 s ill. 21 cmInnehållstyp:
  • text
Medietyp:
  • unmediated
Bärartyp:
  • volume
ISBN:
  • 9780062292988
  • 0062292986
Ämnen: DDK-klassifikation:
  • 658.8 23/swe
Innehåll:
Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion
Sammanfattning: Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Bestånd
Omslagsbild Exemplartyp Aktuellt bibliotek Hembibliotek Avdelning Hyllplacering Hyllsignatur Specificerade material Volyminfo URL Ex.nummer Status Kommentarer Förfallodatum Streckkod Exemplarreservationer Köplats för exemplarreservation Kurslistor
Bok Orkanenbiblioteket 600-699 658.8 moo EJ HEMLÅN 320429679X
Bok Orkanenbiblioteket 600-699 658.8 moo Tillgänglig 3204296806
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Includes index

Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers