Bild från Syndetics
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
Materialtyp:
TextSpråk: Engelska Utgivningsuppgift: New York : HarperBusiness, an imprint of HarperCollinsPublishers, 2014Utgåva: 3. edBeskrivning: 273 s ill. 21 cmInnehållstyp: - text
- unmediated
- volume
- 9780062292988
- 0062292986
- 658.8 23/swe
Innehåll:
Sammanfattning: Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion
| Omslagsbild | Exemplartyp | Aktuellt bibliotek | Hembibliotek | Avdelning | Hyllplacering | Hyllsignatur | Specificerade material | Volyminfo | URL | Ex.nummer | Status | Kommentarer | Förfallodatum | Streckkod | Exemplarreservationer | Köplats för exemplarreservation | Kurslistor | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Bok
|
Orkanenbiblioteket | 600-699 | 658.8 moo | EJ HEMLÅN | 320429679X | |||||||||||||
|
Bok
|
Orkanenbiblioteket | 600-699 | 658.8 moo | Tillgänglig | 3204296806 |
Antal reservationer: 0
Includes index
Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers