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Consumer Behaviour in Sport and Events.

Av: Medverkande: Materialtyp: TextUtgivningsuppgift: Oxford : Taylor & Francis Group, 2008Datum för upphovsrätt: ©2008Utgåva: 1st edBeskrivning: 1 online resource (252 pages)Innehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9780080942858
Ämnen: Genre/form: DDK-klassifikation:
  • 796.0698
Onlineresurser:
Innehåll:
Cover -- Title -- Copyright -- Contents -- Sport Marketing Series Preface -- Acknowledgements -- About the Author -- Series Editor Information -- Introduction -- Part 1: Provides the reader with an introduction to sport and event consumer behaviour followed by a comprehensive understanding of motivation, decision-making and a discussion of sportmarketing activities -- Chapter 1. Introduction to Sport and Event Consumer Behaviour -- Chapter 2. Sport and Event Consumer Motivation -- Chapter 3. Consumer Decision-Making in sportand Events -- Chapter 4. Marketing Action for Sport and Events -- Part 2: Provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour -- Chapter 5. Consumer Awareness of Sport and Events -- Chapter 6. Consumer Attraction to Sport and Events -- Chapter 7. Consumer Attachment to Sport and Events -- Chapter 8. Consumer Allegiance to Sport and Events -- Chapter 9. Constraints to Sport and Event Consumption -- Part 3: Provides an " Event Management Checklist: A Functional Guide to Preparation and Success " to help understand marketing actions related to the development, promotion and delivery of a sport event -- Chapter 10. Administrative Services -- Chapter 11. Facilities and Support Services -- Chapter 12. Special Events and Services -- Index.
Sammanfattning: Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
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Cover -- Title -- Copyright -- Contents -- Sport Marketing Series Preface -- Acknowledgements -- About the Author -- Series Editor Information -- Introduction -- Part 1: Provides the reader with an introduction to sport and event consumer behaviour followed by a comprehensive understanding of motivation, decision-making and a discussion of sportmarketing activities -- Chapter 1. Introduction to Sport and Event Consumer Behaviour -- Chapter 2. Sport and Event Consumer Motivation -- Chapter 3. Consumer Decision-Making in sportand Events -- Chapter 4. Marketing Action for Sport and Events -- Part 2: Provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour -- Chapter 5. Consumer Awareness of Sport and Events -- Chapter 6. Consumer Attraction to Sport and Events -- Chapter 7. Consumer Attachment to Sport and Events -- Chapter 8. Consumer Allegiance to Sport and Events -- Chapter 9. Constraints to Sport and Event Consumption -- Part 3: Provides an " Event Management Checklist: A Functional Guide to Preparation and Success " to help understand marketing actions related to the development, promotion and delivery of a sport event -- Chapter 10. Administrative Services -- Chapter 11. Facilities and Support Services -- Chapter 12. Special Events and Services -- Index.

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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