Cover -- Title Page -- Copyright -- Seven Faces of Business Model Innovation -- Table of Contents -- Canvas -- Definition of a Business Model -- The 9 Building Blocks -- 1 Customer Segments -- 2 Value Propositions -- 3 Channels -- 4 Customer Relationships -- 5 Revenue Streams -- 6 Key Resources -- 7 Key Activities -- 8 Key Partnerships -- 9 Cost Structure -- The Business Model Canvas -- Example: Apple iPod/iTunes Business Model -- Patterns -- Unbundling Business Models -- Private Banking: Three Businesses in One -- Unbundling the Mobile Telco -- The Long Tail -- The Transformation of the Book Publishing Industry -- LEGO®'s New Long Tail -- Multi-Sided Platforms -- Google's Business Model -- Wii versus PSP/Xbox Same Pattern, Different Focus -- Apple's Evolution into a Platform Operator -- FREE as a Business Model -- Advertising: A Multi-Sided Platform Model -- Newspapers: Free or Not Free? -- Freemium: Get the Basics for Free, Pay for More -- Open Source: Freemium with a Twist -- Skype -- The Insurance Model: Freemium Upside Down -- Bait &amp -- Hook -- Open Business Models -- Procter &amp -- Gamble: Connect &amp -- Develop -- GlaxoSmithKline's Patent Pools -- The Connector: Innocentive -- Patterns Overview -- Design -- Customer Insights -- Building Business Models on Customer Insights -- The Empathy Map -- Understanding a B2B customer using the Empathy Map -- Ideation -- Generating New Business Model Ideas -- Epicenters of Business Model Innovation -- The Power of "What If" Questions -- The Ideation Process -- Assemble a Diverse Team -- Brainstorming Rules -- Warm-Up: The Silly Cow Exercise -- Visual Thinking -- The Value of Visual Thinking -- Visualizing with Post-it™ notes -- Visualizing with Drawings -- Understand the Essence -- Enhance Dialogue -- Explore Ideas -- Improve Communication -- Different Types of Visualization for Different needs.

Telling a Visual Story -- Visual Storytelling Activity -- Prototyping -- Prototyping's Value -- Design Attitude -- Prototypes at Different Scales -- Eight Business Model Prototypes for Publishing a Book -- Wanted: A new Consulting Business Model -- Storytelling -- Storytelling's Value -- Why Storytelling? -- Making Business Models Tangible? -- Making the Future Tangible -- Developing the Story -- E-commerce -- Techniques -- SuperToast, Inc. Business Model -- Scenarios -- Scenario-Guided Business Model Design -- Explore Ideas -- Future Scenarios -- Pharma Business Models of the Future -- Scenario D: Reinventing Pharma -- Future Scenarios and New Business Models -- Further Reading on Design and Business -- Strategy -- Business Model Environment -- How Should your Business Model Evolve in Light of a Changing Environment? -- Evaluating Business Models -- Big Picture Assessment: amazon.com -- Detailed Swot Assessment of each Building Block -- Assessing Threats -- Assessing Opportunities -- Using Swot Assessment Analysis Results to Design New Business Model Options -- Business Model Perspective on Blue Ocean Strategy -- Blending the Blue Ocean Strategy Framework with the Business Model Canvas -- Cirque du Soleil -- Nintendo's Wii -- Questioning your Canvas with the Four Actions Framework -- Managing Multiple Business Models -- SMH's Autonomous Model for Swatch -- The Nespresso Success Model -- Nestlé's Portfolio of Coffee Business Models -- Daimler's Car2go Business Model -- Process -- Business Model Design Process -- Design Attitude -- 5 Phases -- Outlook -- Beyond-Profit Business Models -- Third-Party Funded Models -- Computer-Aided Business Model Design -- Improving the process -- Scratching the Surface: a Prototype -- CAD's Influence Past, Present and Future -- Business Models and Business Plans -- The Team -- The Business Model -- Financial Analysis.

External Environment -- Implementation Roadmap -- Risk Analysis -- Implementing Business Models in Organizations -- Strategy -- Structure -- Processes -- Rewards -- People -- Aligning IT with Business -- Where did this book come from? -- References -- Market response -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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