Changing Market Relationships in the Internet Age
Material type:
ArticlePublication details: Presses universitaires de Louvain 2008Content type: - text
- computer
- online resource
- 9782874631191
- 9782875581839
Open Access Unrestricted online access star
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang...
Open licence https://oapen.org/article/rights
eng
Freely available e-book