Chapter Selection of marketing strategy versus funding sources of services in a medical facility
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ArtikelUtgivningsinformation: Wydawnictwo Uniwersytetu Łódzkiego 2020Beskrivning: 1 electronic resource (53-63 p.)Innehållstyp: - text
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- 9788364462528
- 9788382202823
- 9788382202830
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Choosing the right marketing strategy for an organization is a complicated issue, and when it comes to a medical facility, development planning and related activities can be an even greater challenge. It also requires taking into account many factors and the specifics of this industry. Based on the author's many years of experience gained in cooperation with medical facilities, this chapter will discuss the impact of the method of financing medical services on the marketing strategy of a medical facility.
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