Praxishandbuch Online - Fundraising Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
Materialtyp:
ArtikelSerie: Utgivningsinformation: Bielefeld transcript Verlag 2015Beskrivning: 1 electronic resource (188 p.)Innehållstyp: - text
- computer
- online resource
- 9783732833108
- 9783837633108
- Economics, Finance, Business and Management
- Business and Management
- Management and management techniques
- Business and Management
- Finance
- K Economics
- KJ Business and Management
- KJM Management and management techniques
- Newsletter
- Non-Profit-Organisation
- betterplace
- campaigns
- civil society
- cultural industry
- cultural management
- cultural policy
- donations
- economy
- fundraising
- guidebook
- internet
- kampagnen
- kulturmanagement
- kulturpolitik
- kulturwirtschaft
- ratgeber
- social media
- spenden
- thema EDItEUR
- wirtschaft
- zivilgesellschaft
Open Access Unrestricted online access star
The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns.
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Creative Commons Licence cc by-nc-nd cc https://creativecommons.org/licenses/by-nc-nd/3.0/
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Freely available e-book