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Geschlechterstereotype in den Medien Genderlinguistische Einblicke in aktuelle Diskurse und Kommunikate
Materialtyp:
ArtikelUtgivningsinformation: Verlag Barbara Budrich 2024Beskrivning: 1 electronic resource (296 p.)Innehållstyp: - text
- computer
- online resource
- 9783966650830
- C Language and Linguistics
- CF Linguistics
- Genderlinguistik
- Geschlechterdarstellung
- J Society and Social Sciences
- JB Society and culture
- JBC Cultural and media studies
- JBCT Media studies
- JBCT3 Media studies
- JBS Social groups
- JBSF Gender studies
- Medien
- Stereotype
- Werbung
- advertising
- advertising and society
- communities and identities
- gender
- gender groups
- gender linguistics
- gender representation
- general
- marketing
- media
- sport
- stereotypes
- thema EDItEUR
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How is gender portrayed in the media and how does it reproduce stereotypes? This volume is a compilation of linguistic studies by students of gender linguistics. It focusses on gender stereotypes and their representation and reproduction in print, audio and audiovisual media, and especially in advertising. The results contribute to the expansion of the empirical data base on gender-linguistic issues in linguistics, which is currently still sparse.
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