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The aim of this study is to analyse the media coverage (presented on the internet, local press, television and radio) concerning tourism and its reception mainly among the inhabitants of Łódź (145 e-questionnaires) during the first year of the COVID-19 pandemic. Tourism is an important socio-economic activity for Łódź and the COVID-19 pandemic significantly reduced this activity. This was reflected in the information provided by the local media, which particularly emphasized the difficulties in the functioning of Łódź institutions and tourism businesses in 2020 caused by the nationwide restrictions imposed due to the pandemic. This position, provided by the local media, was also shared by the respondents and indicates the significant influence of the local media on the formation of opinions about the difficult situation of tourist institutions and businesses in Łódź caused by the pandemic.

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