Strategic Communication – Contemporary Perspectives
Materialtyp:
ArtikelUtgivningsinformation: Oslo Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2024Beskrivning: 1 electronic resource (247 p.)Innehållstyp: - text
- computer
- online resource
- 9788202781385
- 9788202836665
- 9788202836672
- 9788202836689
- Reference, Information and Interdisciplinary subjects
- Interdisciplinary studies
- Communication studies
- Economics, Finance, Business and Management
- Business and Management
- Business strategy
- Management and management techniques
- Management: leadership and motivation
- Business communication and presentation
- Business and Management
- Finance
- G Reference
- GT Interdisciplinary studies
- GTC Communication studies
- Information and Interdisciplinary subjects
- K Economics
- KJ Business and Management
- KJC Business strategy
- KJM Management and management techniques
- KJMB Management
- KJP Business communication and presentation
- business logic
- leadership
- leadership and motivation
- market logic
- organization
- societal aspects of communcations
- strategic communications
- thema EDItEUR
Open Access Unrestricted online access star
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
Accessibility options of PDF file not available
Creative Commons Licence cc by cc https://creativecommons.org/licenses/by/4.0/
eng
Freely available e-book