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Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP

Av: Medverkande: Materialtyp: ArtikelUtgivningsinformation: Wydawnictwo Uniwersytetu Łódzkiego 2020Beskrivning: 1 electronic resource (79-99 p.)Innehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9788364462528
  • 9788382202823
  • 9788382202830
Onlineresurser: I: Sammanfattning: The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research and indicated relationships show how LPP presents itself against other brands with which it competes. The work will address specific issues from three analytical areas – they are also presented in these subsequent dashboards – the financial, marketing and market areas. All indicated dependencies are intended to illustrate the company's market situation.
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The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research and indicated relationships show how LPP presents itself against other brands with which it competes. The work will address specific issues from three analytical areas – they are also presented in these subsequent dashboards – the financial, marketing and market areas. All indicated dependencies are intended to illustrate the company's market situation.

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