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Social media is an important social and cultural interaction arena, and a growing field of social research. Acknowledging the limitations of social media platforms and institutional web archiving initiatives to fully support the needs of researchers, this chapter makes the case for a reorientation of social media archiving, drawing from critical digital curation and archival theory to define specifications for a data architecture applying knowledge graphs, and aspects of the Open Archive Information System standard, to support research on Lithuanian memory, heritage, and identity interactions on social media. Based on this experience, it discusses broader implications for web archiving and digital curation in the context of research data infrastructures.

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